Here’s the reason market research can be misleading and send you down the wrong path.

Imagine you’re an editor of a news publication.

Marketing is pretty simple. At its heart, it a clear, step-by-step process.

Try this technique to empty your cup and gain a new perspective:

Here’s a novel approach to marketing.

Marketing is generally defined as the process of promoting the value of a company, product or service through a combination of tactics, such as advertising, sales and promotions, collateral, public relations, social media, etc

This is a thought exercise to get around roadblocks in your thinking to discover novel solutions.

There is often the inclination to add more and more. The more we add the more it seems like we’re working harder. That we’re doing more. But as in many things more doesn’t necessarily equate to being better.

Many small businesses have a love/hate relationship with Yelp. On the one hand, it’s an amazing tool for people to provide authentic testimonials about their business.

People think in big broad ideas. Regardless of how intricate and seemingly relevant your next campaign is designed to be, most people probably don’t think very much about it.

These equations can provide you a better understanding of your branding and marketing.

The barriers are there for entrepreneurs to innovate. They’re there to keep out the other companies who refuse to try.

Use this creative brainstorm technique with your marketing or advertising creative team to generate new ideas.

Focus groups can be very effective in gaining insight into how your target audience may react to a new marketing program.

Stuck? Are you seeing less and less return on your current marketing efforts? Use these rarely asked questions to help you come up with some innovative ideas to get you unstuck from your rut and ahead of your competitors.

The “Unique Value Proposition” (UVP) has been a foundational principle in marketing for decades.

There are some choices that simply have too many unknowns to make a completely rational and informed decision.

One of the most critical tasks for any marketer is understanding how your target audience views your brand and your competitors.  However, it can be difficult to get us out of our insular viewpoint.

Developing strategies to beat your competitors is an important activity for all marketers.