If you’ve already read classics on brand and marketing strategy like Blue Ocean Strategy, Positioning: The Battle for your Mind or the 22 Immutable Laws of Branding, here are some of additional books that will help you do a deeper dive on the subject and provide some enhanced insights

If you want your brand to be truly distinctive you need to figure out what your company believes in that your competitors do not. By identifying these key beliefs of your company, you will help to establish a strong foundation for your brand that creates both differentiation, as well as a strategic direction for all your activities.

If you’re a business owner, you want your company to have a well-liked, strong brand. But how do you build a highly valued brand? Here are a few ways by some of the best brands in the business.

A strong brand promise statement is able to convey all of this in a singular phrase.

If you really want to beat out your competition, you need to first identify the position you currently hold in your customers' minds.

There are many elements that make up a brand. But at the core of it all, there is one thing that truly defines your brand. Your values. The things that you stand behind no matter what.

Your core brand values are what your company stands for guides your actions and decisions. However many companies fall into the trap of writing trite and meaningless statements that are common sense, rather than truly differentiating.

Focus less on trying to craft the perfect vision of how you want to portray your brand. Focus instead on becoming something worth caring about.

It’s important to make sure that your perception of the brand aligns with your entire company. Answer these questions about your brand. Then send the survey to a cross-section of your employees and see how they match up with your initial responses.

Here’s one way to look at your branding efforts. Think about them like bank accounts. Imagine that you setup 3 types of accounts.