Imagine you’re an editor of a news publication.
1. Choose something interesting that people would want to read about your product or service.
2. Write a headline that will get people’s attention.
3. Your first paragraph should give the
What is this about
Who does this benefit most
When and where is this happening
Why should people care
4. The rest of the article should provide further details on all of the above.
5. Add quotes from your employees and customers.
6. What visual should go with this article? Could be a standard photo. But try to select something that would be really interesting.
You can use this as the basis of your advertising, brochure, social media and, of course, press releases.