Stuck? Are you seeing less and less return on your current marketing efforts? Use these rarely asked questions to help you come up with some innovative ideas to get you unstuck from your rut and ahead of your competitors.

How could we promote this if we only had $1?

How could we promote this if we had $10 million?

How could we execute the ideas we had from a $10 million budget with only $1?

If we had a billboard in Times Square for free, but couldn’t use our logo, website, or company/product name, what would it say?

How would we sell our product to someone who speaks another language without translation?

If given the choice between buying our product versus getting our competitors’ for free, why would people choose to pay for ours?

What type of person would hate our product?

How can we make our product even less appealing to them?

Who is our favorite customer? Why?

Are we their favorite company? Why? If not, what would we have to do to become their favorite company?

What are all the intangibles (i.e. emotions, ideas, feelings, etc.) that we sell?

What must be true for people to have the best experience with our product?

What would we continue to do even if we knew it made us lose sales? (those are your true Company Values)

How would we sell our competitors products?

If our company no longer existed, why would people miss us?

What is the problem your customer is trying to solve?

Why do we solve it better than anyone else?

Who is our hero? Why?

How could our company be more like him or her?

If we were [a CEO you admire], how would he/she promote the company?

Why do we do what you do? (other than to make a profit)