About
Aidia is a marketing agency that helps companies develop innovative brand strategies and cost-efficient marketing plans that deliver measurable results.
In the old days, companies did big ad campaigns, spending a ton of money upfront and hoping that it would work. If it brought in sales – great! If not, you’d have to wait until next year to try again. Businesses don’t work that way anymore. You don’t have time for that.
Another way was to do a bunch of one-off things. You buy a TV package here. You run ads in a special tabloid guide on your industry. Again, theoretically it should work. Sounds like a good deal. But one-offs aren’t enough to get critical mass to build your business. If anything you’re just one of the crowd.
What companies need now are systems that are continually promoting and optimizing your marketing efforts.
Aidia provides an integrated marketing system to consistently generate sales.
Brent Shiratori | Founder & Partner
Brent has helped local and global brand in developing effective branding and marketing strategies for over fifteen years.
Brent began his marketing career in Hawai‘i working with clients that have included American Savings Bank, the University of Hawai‘i, Hawai‘i Pacific Health and Prince Resorts Hawaii. He later moved to San Francisco, where he led account management teams for such clients as The Walt Disney Company, Hewlett-Packard, and VISA.
Brent moved back to Hawai‘i to bring the skillsets he gained working on global brands to support and grow local businesses. Shortly after his return, he opened a strategic marketing planning firm, AIDIA STUDIO. He has conducted brand strategy audits for such clients as: Hawaiian Springs, Kahala Mall, The Wedding Ring Shop, and Tori Richard. AIDIA STUDIO also developed the One Strong Ohana campaign for the Hawai‘i Children’s Trust Fund. Brent sold AIDIA STUDIO to Matsumoto & Clapperton and worked with their team through the transition to provide expanded services to their clients.
He has also served as Director of Brand Strategic Planning and Development at Outrigger Hotels and Resorts, managing the branding and marketing for 38 properties in 6 countries.
In 2014, Brent started Aidia, a branding and strategic marketing consultancy that helps companies discover and communicate their true differentiating value. Past clients include: Merriman’s Restaurants, Hawai‘i Community Foundation, Hawai‘i Pacific Health and Hawai‘i Energy.
Brent holds Bachelor of Business Administration degrees in Marketing, Accounting, and Management Information Systems. He has been featured in Advertising Age and recognized both locally and nationally by the American Advertising Federation.
Celeste Shiratori | Partner, Business Development
Celeste has over 15 years of marketing and advertising experience in industries ranging from national retail to local nonprofit organizations.
After graduating from the University of Illinois, Celeste worked at some of the most renowned advertising agencies in Hawaii, including ADWorks, Matsumoto & Clapperton, and Milici Valenti Ng Pack. She later moved to San Francisco to work on the Sprint/Nextel account at the creative giant, Goodby, Silverstein & Partners. She was instrumental in managing the $1 billion account and was awarded "25 People Who Rock" by the 500-person agency.
She later moved back to Hawaii to bring the knowledge and experience she gained in one of the nation's hottest advertising markets to local businesses here. After moving home, she became Director of Account Operations at Wall-to-Wall Studios, where she helped to grow the company into Hawaii's premier brand and digital design agency. She later oversaw the marketing department of DFS Group Unlimited and managed the retail division of Ward Village, by developer The Howard Hughes Corporation.
She is currently Director of Marketing at HONBLUE, Hawaii’s largest commercial printer.
Laurie Mikus | Senior Account Manager
Laurie is a Senior Account Manager who partners with marketing executives and business owners to develop and grow their professional brands.
She started her career in Hawaii working on the Hawaiian Airlines, Hawaii Convention Center and University of Hawaii System accounts. After leaving agency life, she moved to Cox Media Hawaii where she was an Account Executive for six radio stations and four station websites. Laurie helped her clients by developing integrated media campaigns and leveraging partnerships to increase sales.
Laurie moved to the UK for a few years and spent a short time at a British advertising agency in Birmingham working on Pepsi and Müller accounts. However, when she was accepted into Le Cordon Bleu in London she switched gears and became a trained pastry chef graduating with a Grand Patisserie Diploma. When Laurie’s Visa expired, she moved back to Hawaii and continued to work in the marketing field.
As a Senior Account Manager at Matsumoto & Clapperton advertising agency, Laurie has worked with clients to provide strategic guidance, marketing plans and market research. Her clients included Arcadia Family of Companies, Ala Moana Hotel, d.k and YMCA of Honolulu.
Laurie holds a BA in Advertising and MA in Communications from Hawaii Pacific University.