Here’s some tips on how to get the best creative marketing work from any designer or advertising agency.
A guide to better advertising creative briefs
TECHNIQUE: Dig Deeper
TECHNIQUE: A habit for improving your sales copy
Make the logo smaller
I’m looking for ideas
HOW-TO: Get the most from your agency
If you want them to make the meal…
EXERCISE: AdLibs
The client is not the enemy
Questions to help you sell creative – a client perspective
CHASM: 5 Frameworks for Idea Generation
Why good ideas are bad
A lesson in creativity
I came across this post with a collection of unique and creative answers kids have written on their school tests. First of all, a lot of them are pretty hilarious and show the depth of understanding of the material beyond the “correct” answer. But it also got me thinking about the nature of creativity.