Create more good

Here’s a novel approach to marketing.

Instead of focusing on how to more effectively promote our products and services, what if we committed to simply trying to create more good for our customers, our employees and for the the world?

Sounds esoteric, simplistic and naive, I know. But what if we really tried to live up to that?

I don’t mean that every company should become a charity or non-profit.

But what I mean is what if we focus on finding ways to solve people’s problems? What if we continuously strived on creating content that people actually found useful, entertaining and meaningful. What if we always asked ourselves, how can we enrich people’s lives through what we communicate? Is that not what truly effective marketing is anyway?

It’s not a radical idea, just a mindset shift.

In fact, some may think that is obvious, while others unrealistic and averse to profit maximization.

But if we strived to create more good in what we do, our decisions become easier to make. We stop looking for ways to cut corners. We discover how to exceed customer expectations. And we instill a system for continuous value creation.

It’s just good business.