The “Unique Value Proposition” (UVP) has been a foundational principle in marketing for decades.

There are some choices that simply have too many unknowns to make a completely rational and informed decision.

One of the most critical tasks for any marketer is understanding how your target audience views your brand and your competitors.  However, it can be difficult to get us out of our insular viewpoint.

Developing strategies to beat your competitors is an important activity for all marketers. 

The absolute worst place for a brand is to be “middle of the road.”

In order to maximize potential sales, we often make the mistake of trying to reach the widest audience as possible.

Using the 5 Whys Technique developed by Sakichi Toyoda…

The other day, I was thinking about AT&T’s “It’s Not Complicated” commercials.  The ones with the guy talking to a table full of kids and they say funny things

Have you been searching for a guaranteed way to increase sales with little or no effort? Do you want an incredibly fast and inexpensive solution to effectively market your company? Are you looking for a 100% free, no commitment media outlet to promote your goods or services?

If you answered between 1-10, you may be looking at your marketing the wrong way.

It’s a simple equation.

People pay for what they can’t or don’t want to do for themselves.

In general, we assume that people make decisions based on a rational thought process. If we present the facts that our product is better and do it in an attention getting and creative way, they’ll be convinced to buy from us, rather than our competitors.

So if you’re a retailer, you’re probably fully prepped for one of your most important days of the year, the day after Thanksgiving.

If there is one common denominator that most entrepreneurs would agree on, it’s that passion is essential for success in business.