Why is our marketing not working?

Using the 5 Whys Technique developed by Sakichi Toyoda…

Why? Because our advertising isn’t driving sales.

Why? Because the ads aren’t appealing to the target audience.

Why? Because they’re too generic and say the same thing as our competitors.

Why? Because there’s no guarantee that if we try something different that it will work.

Why? Because we’re not willing to develop a process of taking risks to see what works and what doesn’t to continuously improve our tactics.

Bonus Why? Because we’re afraid.

Solution: Stop being afraid.  As entrepreneurs know, the biggest risk in business is not taking one.  Marketing isn’t a finite operation.  It’s an ongoing grand experiment.  Limiting yourself only prevents true breakthroughs and isn’t a sustainable process for meaningful creation.