Customer service is obviously a key competitive advantage for companies who choose to excel in it. Companies like Zappos, Nordstrom, and the Ritz Carlton have built their entire brand positioning on going above and beyond.

Anyone reading this is likely highly familiar a SWOT Analysis. But here’s an exercise on how to use that information to develop actionable tactics.

In marketing, advertising, and social media, you come across a lot of all of these people.  So how can you tell the difference?

This year’s Oscars was the highest rated in a decade. Now that may have something to do with its universally amusing host or the films and individuals up for awards. However, I think it speaks to a broader trend in our ever-more-connected world.

A lot of companies think that adding QR codes to their advertising makes them look tech-savvy and innovative.  However, a lot of QR codes just take people to a home page, and sometimes they’re not even optimized for mobile.

Here’s a new framework for thinking about your marketing.  It’s called the Marketing Trinity.