Everyone knows it’s important for their brand to stand out. But we often fall into the trap of using similar imagery, messaging and overall themes that our industry considers “best practices.” Use this technique to discover how to make your advertising original and compelling.
Marketing is generally defined as the process of promoting the value of a company, product or service through a combination of tactics, such as advertising, sales and promotions, collateral, public relations, social media, etc
So often we are overcome with the need to compromise. We try to reach the largest audience possible. We avoid including messaging that may be remotely controversial to just a small group of people. We dumb things down to avoid any misunderstanding.
There is often the inclination to add more and more. The more we add the more it seems like we’re working harder. That we’re doing more. But as in many things more doesn’t necessarily equate to being better.
Many small businesses have a love/hate relationship with Yelp. On the one hand, it’s an amazing tool for people to provide authentic testimonials about their business.
People think in big broad ideas. Regardless of how intricate and seemingly relevant your next campaign is designed to be, most people probably don’t think very much about it.
The underlying fundamental of strategy. Never play someone else’s game. Once you play by someone else’s rules, you’ve already lost. All strategies boil down to finding ways to change the rules in your favor.
