The key to advertising is being able to tell compelling messages about your product that customers care about in a creative format. Finish the following sentences. But don’t go straight to your same old corporate answers. Think about them more philosophically. They to get to the core of what you company does. The goal of this exercise isn’t to create generic marketing-speak that everyone is so used to hearing. Strive to find a deeper purpose that can help elevate your brand to more than just a product, but to something people truly care about.

We make our customers lives better by…

Our customers are willing to pay more for our brand because…

We do what we do because…

Unlike our competitors, we…

Our employees are special because they…

If we revolutionized our industry, our first step would be to…

Even though this may not help our bottom line, our values dictate that we must always…

The most important thing we do to deliver customer satisfaction is…

We constantly focus on improving…

We wouldn’t exist without…