This exercise helps you to explore new ways to describe your brand by relating it to other famous brands.

Tell the group: Let’s start by thinking about some brands that you aspire to.
Show them a list of the top 100 brands: Here are the world’s top 100 brands. What if people thought about you as one of these brands?
Pass out cards: So let’s look at brands that are similar to you. Take these cards and think about 4 brands that you’re like. Write down [your brand] is the brand for [your industry] because…
Give them 5 minutes and have them read 2 each.
Look for patterns on how your team thinks about your brand.