Brand Style Guide
Brand Color Scheme
Brand Tone of Voice
There are many elements that make up a brand. But at the core of it all, there is one thing that truly defines your brand. Your values. The things that you stand behind no matter what.
Everything else is (and should be) flexible and ever-changing.
You positioning will change with your competition.
Technology will change how you deliver and the user experience.
All of the visual aspects will change with trends.
How you organize your house of brands will evolve as you expand or contract.
Even your value proposition should change with the needs of the consumer.
But your values, those strongly-held beliefs of your organization is the foundation that everything else is built upon. No matter what you have achieved. No matter what challenges you face. Your Brand Values are what keep you grounded and focused. In the end, everything else will change, but your values set the direction for your brand.
Also published on Medium.