EXERCISE: Yelp Balance Sheet

Many small businesses have a love/hate relationship with Yelp. On the one hand, it’s an amazing tool for people to provide authentic testimonials about their business. On the other, it’s a forum for anyone to post malcontent, malicious and sometimes misinformed and...
Exercise – SWOT Squared

Exercise – SWOT Squared

Anyone reading this is likely highly familiar a SWOT Analysis.  A company evaluates internal factors (Strengths and Weaknesses) and external factors (Opportunities and Threats) that affect their business to aid in strategic planning.  Any good marketer has either...