EXERCISE: Turning negatives to positives

EXERCISE: Turning negatives to positives

If you’re a small business that has any kind of public awareness, you’re bound to get at least some negative reviews. No company is perfect. Even Four Seasons, French Laundry and Nordstrom don’t have perfect scores. First of all, as any social media marketer will tell...

EXERCISE: Yelp Balance Sheet

Many small businesses have a love/hate relationship with Yelp. On the one hand, it’s an amazing tool for people to provide authentic testimonials about their business. On the other, it’s a forum for anyone to post malcontent, malicious and sometimes misinformed and...