The death of competitive advantage

The death of competitive advantage

Does having so much information and so many choices actually make it harder to make a purchase decision? We can scour the web for countless reviews, product details, FAQs on performance. The “long tail” ensures that there are products for a near infinite...
TECHNIQUE: SWOT Analysis revisited

TECHNIQUE: SWOT Analysis revisited

Most people in business are familiar with a SWOT Analysis. You list the internal Strengths and Weaknesses of your company, as well as the external Opportunities and Threats. It’s a useful tool in planning. However, it’s sometimes used in place of planning. Try this...
EXERCISE: Turning negatives to positives

EXERCISE: Turning negatives to positives

If you’re a small business that has any kind of public awareness, you’re bound to get at least some negative reviews. No company is perfect. Even Four Seasons, French Laundry and Nordstrom don’t have perfect scores. First of all, as any social media marketer will tell...
CONCEPT: Kill the closest snake

CONCEPT: Kill the closest snake

Pennant designed by Scott Naauao and printed by Oxford Pennant. There are always numerous things vying for our attention. The problem is figuring out how to deal with all of them. Use this technique to help you prioritize and not feel so overwhelmed. 1. Write a list...
CONCEPT: David and Goliath

CONCEPT: David and Goliath

Unless you’re the market leader in your category and region, it may seem impossible to beat the “big guys.” They have more money, more awareness, more resources to blow you out of the water with any type of marketing promotion that you can do. But every giant has...