Design by committee

Design by committee

 I’m sure you’ve seen it before. A new ad or logo or marketing campaign is being presented to a room full of people. The people nod their heads and smile throughout the entire presentation. They’re writing notes here and there. They’re focusing during they key...
You don’t need more advertising

You don’t need more advertising

A friend of mine called me the other day and asked if I could help one of his friends with advertising their Chinese restaurant. They’re not doing well and need something to drive traffic. I said I’d look into it and see what I could do. They don’t have a website, so...
EXERCISE: Bumps ahead

EXERCISE: Bumps ahead

No project goes perfectly smoothly all the time. So it’s better to be prepared for issues beforehand and plan accordingly. Use this basic model for any major project. Outline a timeline of your project or campaign. Identify at least 5 points where things could go...
I’m looking for ideas

I’m looking for ideas

If you work in new business for an ad agency, design firm, social media consultancy, etc., I’m sure you’ve come across a prospect that contacts you and says, “I’m looking for new ideas on marketing my business.” They’ve been running the same print ads for the past 10...
TECHNIQUE: Be your own competitor

TECHNIQUE: Be your own competitor

Looking at things from a different point of view is always a good practice to have. It allows you to be more open to innovative ideas and helps you to identify new ways to improve yourself. For the next 30 minutes to an hour, put yourself into one of your competitor’s...