TECHNIQUE: Brand Audit Survey – Employees

TECHNIQUE: Brand Audit Survey – Employees

It’s important to make sure that your perception of the brand aligns with your entire company. Answer the below questions about your brand. Then send the survey to a cross-section of your employees and see how they match up with your initial responses. If they align...
Experts, Professionals, and Practitioners

Experts, Professionals, and Practitioners

In marketing, advertising, and social media, you come across a lot of all of these people.  So how can you tell the difference? “Practitioners” are the ones who actually use it for its intended purpose. “Professionals” are the ones who find a way to make money from...