CONCEPT: Mise En Place Marketing

CONCEPT: Mise En Place Marketing

Think about how long it takes you to cook a meal from start to finish. Even “30 minute meals” usually end up taking nearly an hour, in actual practice. Imagine cooking 10 to 100 various dishes at the same time and you have to get it out in less than half an hour...

IDEA: Empty your cup

Nan-in, a Japanese master during the Meiji era, received a university professor who came to inquire about Zen. Nan-in served tea. He poured his visitor’s cup full, and then kept on pouring. The professor watched the overflow until he no longer could restrain himself....
IDEA: Asking the essential question

IDEA: Asking the essential question

Email or ask one employee a day to think about the following question: What makes our company special? In other words, why do we matter? Ask them to come by at the end of the day to give you their answer. You want to give them the chance to think about it for a bit,...
IDEA: 15-20 for Experimental Ad Budgets

IDEA: 15-20 for Experimental Ad Budgets

Post-its (a product I hold very dear to me in my work) was famously developed during the creator’s “15% time,” a program that allows employees to work on projects not directly related to their current responsibilities.  Google has a similar program that gave birth to...
Last-Minute Marketing Ideas for Black Friday

Last-Minute Marketing Ideas for Black Friday

So if you’re a retailer, you’re probably fully prepped for one of your most important days of the year, the day after Thanksgiving.  Some of you may even be opening for Thanksgiving Day.  But if you’re looking for some last-minute inspiration on how to “plus” up your...
QR Code Ideas for banks, shopping centers, and more

QR Code Ideas for banks, shopping centers, and more

A lot of companies think that adding QR codes to their advertising makes them look tech-savvy and innovative.  However, a lot of QR codes just take people to a home page, and sometimes they’re not even optimized for mobile. Before you even think about putting a QR...