Exercise – Pruning your Target Audience

Exercise – Pruning your Target Audience

In order to maximize potential sales, we often make the mistake of trying to reach the widest audience as possible. Who’s your ideal customer? Well, virtually anyone could use our product.  So men and women age 18+.  The problem with this strategy is that you have to...
Focus groups on a diet

Focus groups on a diet

The other day, I was thinking about AT&T’s “It’s Not Complicated” commercials.  The ones with the guy talking to a table full of kids and they say funny things.  When I first saw those spots, I didn’t really like them.  They were a little too “cutesy” and just...
Emotional vs. Rational Appeals

Emotional vs. Rational Appeals

In general, we assume that people make decisions based on a rational thought process.  If we present the facts that our product is better and do it in an attention getting and creative way, they’ll be convinced to buy from us, rather than our competitors.  It’s the...