EXERCISE: Bumps ahead

EXERCISE: Bumps ahead

No project goes perfectly smoothly all the time. So it’s better to be prepared for issues beforehand and plan accordingly. Use this basic model for any major project. Outline a timeline of your project or campaign. Identify at least 5 points where things could go...
I’m looking for ideas

I’m looking for ideas

If you work in new business for an ad agency, design firm, social media consultancy, etc., I’m sure you’ve come across a prospect that contacts you and says, “I’m looking for new ideas on marketing my business.” They’ve been running the same print ads for the past 10...
CONCEPT: Mise En Place Marketing

CONCEPT: Mise En Place Marketing

Think about how long it takes you to cook a meal from start to finish. Even “30 minute meals” usually end up taking nearly an hour, in actual practice. Imagine cooking 10 to 100 various dishes at the same time and you have to get it out in less than half an hour...
TECHNIQUE: News article

TECHNIQUE: News article

Imagine you’re an editor of a news publication. 1. Choose something interesting that people would want to read about your product or service. 2. Write a headline that will get people’s attention. 3. Your first paragraph should give the What is this about Who does this...
The Marketing System

The Marketing System

Marketing is pretty simple. At its heart, it a clear, step-by-step process. Identify who your main target audience is and understand as much as you can about their demographics, psychographics and buying patterns. Identify at least one key competitive advantage about...