What’s your brand’s point-of-view

What’s your brand’s point-of-view

Who you are, as a person, is based largely on your beliefs. They help to guide your actions, the way you carry yourself, all the decisions that you make in life. More so than the way you look or the things you have, your beliefs define you. The same is true of your...
What makes a strong brand

What makes a strong brand

If you’re a business owner, you want your company to have a well-liked, strong brand. But what does it mean to have a “strong brand?” You want to be like Apple. Disney. Amazon. Ikea. You want both your customers and pretty much everyone to love your...
What’s a “brand promise”

What’s a “brand promise”

Essentially, your brand promise encapsulates all your customers’ expectations on what your company provides. It’s basically what people should expect when they do business with you. It defines your company and guides every decision you make, every action...
How to effectively position your brand

How to effectively position your brand

Every brand holds a certain place in a consumer’s mind, if they’re aware of it at all. It’s how our mind organizes information and remembers things we’d like to recall. We give them labels, characteristics and put them into buckets that we can...

The most important element of your brand

Brand Promise Brand Relationship Brand Vision Brand Style Guide Brand Portfolio Brand Delivery Brand Standards Brand Personality Brand Experience Brand Identity Brand Architecture Brand Names Brand Color Scheme Brand Tone of Voice Brand Iconography Brand Platform...
The difficult truth about branding

The difficult truth about branding

People don’t really care about your brand. Not one bit. They don’t care how much effort you’ve put into developing your value proposition or positioning statement. Most people will barely appreciate the fantastic imagery you shot, the crafted designs that adorn your...