The most important element of your brand

Brand Promise Brand Relationship Brand Vision Brand Style Guide Brand Portfolio Brand Delivery Brand Standards Brand Personality Brand Experience Brand Identity Brand Architecture Brand Names Brand Color Scheme Brand Tone of Voice Brand Iconography Brand Platform...
The difficult truth about branding

The difficult truth about branding

People don’t really care about your brand. Not one bit. They don’t care how much effort you’ve put into developing your value proposition or positioning statement. Most people will barely appreciate the fantastic imagery you shot, the crafted designs that adorn your...
TECHNIQUE: Brand Audit Survey – Employees

TECHNIQUE: Brand Audit Survey – Employees

It’s important to make sure that your perception of the brand aligns with your entire company. Answer the below questions about your brand. Then send the survey to a cross-section of your employees and see how they match up with your initial responses. If they align...
CONCEPT: Brand Accounts

CONCEPT: Brand Accounts

Here’s one way to look at your branding efforts. Think about them like bank accounts. Imagine that you setup 3 types of accounts: Checking: This is strictly for your sales promotional activities. In-store specials, promotional advertising, email blasts. All of these...

MODEL: Brand Model Canvas

The Business Model Canvas developed by Alexander Osterwalder and Yves Pigneur is a useful too for developing a concise framework for a new or existing business. Here is a modified version that focuses more on branding and activities to help you in your marketing...
What is the promise of your brand?

What is the promise of your brand?

The concept of a Brand Promise isn’t new. It’s a clear articulation of your unique value proposition. It means this is what you’ll get if you buy what we sell. What are you willing to do, provide, deliver that is of value? Simple. But could you offer more? I promise...