Brent Shiratori has helped local and global brands in developing effective branding and marketing strategies for fifteen years.
Brent currently serves as Director of Brand Strategic Planning and Development at Outrigger Resorts, managing the branding and marketing for 38 properties in 6 countries.
He began his marketing career in Hawai‘i working with clients that have included American Savings Bank, the University of Hawai‘i, Hawai‘i Pacific Health and Prince Resorts Hawaii. He later moved to San Francisco, where he led account management teams for such clients as The Walt Disney Company, Hewlett-Packard, and VISA.
Brent moved back to Hawai‘i to bring the skillsets he gained working on global brands to support and grow local businesses. Shortly after his return, he opened a strategic marketing planning firm, AIDIA STUDIO. He has conducted brand strategy audits for such clients as: Hawaiian Springs, Kahala Mall, The Wedding Ring Shop, and Tori Richard. AIDIA STUDIO also developed the One Strong Ohana campaign for the Hawai‘i Children’s Trust Fund. Brent sold AIDIA STUDIO to Matsumoto & Clapperton and worked with their team through the transition to provide expanded services to their clients.
In 2014, Brent started Aidia, a branding and strategic marketing consultancy that helps companies discover and communicate their true differentiating value. Past clients include: Merriman’s Restaurants, Hawai‘i Community Foundation, Hawai‘i Pacific Health and Hawai‘i Energy.
Brent holds Bachelor of Business Administration degrees in Marketing, Accounting, and Management Information Systems. He has been featured in Advertising Age and recognized both locally and nationally by the American Advertising Federation.