5 essential parts of all (marketing) strategies

5 essential parts of all (marketing) strategies

All strategies are made up of 5 basic parts. GOAL Where do we want to go? The only point of developing any strategy is to accomplish some specified goal. If you don’t have a clear goal, you don’t need a strategy. ANALYSIS What is the current situation? You...
A guide to better advertising creative briefs

A guide to better advertising creative briefs

Providing your creative team or agency with the key information they need to know is critical to getting effective advertising any other marketing communication. It’s not enough to just ask them to design an ad for you. There’s an infinite amount of ways...
What makes a strong brand

What makes a strong brand

If you’re a business owner, you want your company to have a well-liked, strong brand. But what does it mean to have a “strong brand?” You want to be like Apple. Disney. Amazon. Ikea. You want both your customers and pretty much everyone to love your...
Developing customer persona profiles

Developing customer persona profiles

One of the keys to developing effective marketing is to create communications that speak specifically to your customers. The more relevant it is to their unique viewpoints, needs, challenges, goals and life experience, the more likely they’ll believe your...
What’s a “brand promise”

What’s a “brand promise”

Essentially, your brand promise encapsulates all your customers’ expectations on what your company provides. It’s basically what people should expect when they do business with you. It defines your company and guides every decision you make, every action...