5 phenomenal books on brand and marketing strategy

5 phenomenal books on brand and marketing strategy

If you’ve already read classics on brand and marketing strategy like Blue Ocean Strategy, Positioning: The Battle for your Mind or the 22 Immutable Laws of Branding, here are some of additional books that will help you do a deeper dive on the subject and provide...
5 exercises to brainstorm amazing marketing ideas

5 exercises to brainstorm amazing marketing ideas

If you’ve ever had a “creative block” trying to come up with a new marketing idea, here are some simple exercises to get you unstuck. Dig Deeper The first ideas you come up with are usually expected and unoriginal. Sometimes you need to dig a bit...
The purpose of advertising

The purpose of advertising

Why are you spending your hard earned revenue on advertising? It’s an important question. And if you don’t really have a good answer you may be completely wasting a lot of your budget on things that don’t really matter. Some would simply say,...