2-Page Marketing Plan

2-Page Marketing Plan

A lot of small businesses realize that marketing is essential to their business, but many often don’t have the time and experience to put together a formal marketing plan. Here’s a template for a 2-page marketing plan that provides a clear framework to...
5 phenomenal books on brand and marketing strategy

5 phenomenal books on brand and marketing strategy

If you’ve already read classics on brand and marketing strategy like Blue Ocean Strategy, Positioning: The Battle for your Mind or the 22 Immutable Laws of Branding, here are some of additional books that will help you do a deeper dive on the subject and provide...
5 exercises to brainstorm amazing marketing ideas

5 exercises to brainstorm amazing marketing ideas

If you’ve ever had a “creative block” trying to come up with a new marketing idea, here are some simple exercises to get you unstuck. Dig Deeper The first ideas you come up with are usually expected and unoriginal. Sometimes you need to dig a bit...