The purpose of advertising

The purpose of advertising

Why are you spending your hard earned revenue on advertising? It’s an important question. And if you don’t really have a good answer you may be completely wasting a lot of your budget on things that don’t really matter. Some would simply say,...
What’s your brand’s point-of-view

What’s your brand’s point-of-view

Who you are, as a person, is based largely on your beliefs. They help to guide your actions, the way you carry yourself, all the decisions that you make in life. More so than the way you look or the things you have, your beliefs define you. The same is true of your...
5 essential parts of all (marketing) strategies

5 essential parts of all (marketing) strategies

All strategies are made up of 5 basic parts. GOAL Where do we want to go? The only point of developing any strategy is to accomplish some specified goal. If you don’t have a clear goal, you don’t need a strategy. ANALYSIS What is the current situation? You...
A guide to better advertising creative briefs

A guide to better advertising creative briefs

Providing your creative team or agency with the key information they need to know is critical to getting effective advertising any other marketing communication. It’s not enough to just ask them to design an ad for you. There’s an infinite amount of ways...